Self tanning towels allow the costumers to be darker faster with no longer gels, creams, lotions. It must be exfoliated after the application. The self tanning towels are revolutionary products which grant a safe tanning for men and women, regardless of the skin type they have. It is particularly recommended to beginners and to skin type I, which is sensitive and vulnerable. According to the dictionary, towel is the fruit of the cucurbitaceous plant Luffa A Egyptiaca or the plant itself. The fruit is very fibrous, and, when separated from its rind and seeds, is used as a sponge or towel; it is also called Egyptian bath sponge.

The principle of the self tanning towel is "Wipe & Go!". A sunless tanning towel is an exfoliator, a tanner and a moisturizer simultaneously. It is a "3 in 1". The sunless tanning wipe came from Australia and has been unexpectedly adopted and experienced by the Europeans, who are very critical and sophisticated when it comes to self tanning. Agent Lori Braun,the Australian creator of the self tanning towel, started from the emerging fear that premature aging would affect the tanned entertainers, actors, models. After years of research, she designed a new self tanning product. Tan towel meets three needs: Exfoliating to clean the skin; therefore, the tan is more substantial. Moisturizing in order to smooth the skin, thus achieving a long-lasting tan. Tanning. The producers drawed up a personalized system, meaning that for a perfect tan a client would use more or less sunless towelettes, depending on the skin type. Certainly, a self tanning towel contains DHA as an active ingredient, reacting with amino-acids of the human skin. It is indicated that sunless tanning is applied after bathing. If moist is missing, the tanning process is obstructed. A new towel is needed and also, a new wiping.