Most natural tans that are acquired by exposure to sun, last for long. Generally, people desire to make a tan last longer regardless of it being a natural or artificial tan. Artificial tanning formulas give a longer lasting tan when applied evenly. The application is uneven and tends to wear off quickly in case the skin is not smooth. For this reason, users are advised to exfoliate their skin prior to application. This ensures smooth skin and provides an even base for application of tan lotion. People need to apply sunless tanning solutions that are well matched to their particular skin type. Studies suggest that sprays, lotions and gels work well on oily skin, whereas heavy lotions and creams suit dry skin. It is important to leave the tanner on for specified time periods.

When applying, it is advisable to start with a limited area. This way, users can tell if a certain area feels too dry and ensures even application. A number of tanning parlours guarantee professional application that can last for an estimated time period. Spray tans are known to last for at least three to five days and airbrush tans can last for up to ten days. It is difficult to make a tan last longer except if people choose to bathe often. This will not stall the process but can make it slow. A tan will effectively last till dead outer skin starts shedding because all applications react with amino acids present in this layer. In the case of a natural tan, it is equally important to exfoliate the skin. Using wet morning sand can do this, as it is a natural exfoliating agent. Once a tan is acquired, it is important to apply moisturizer. This keeps the skin soft and supple, reflects a healthy tan, along with increasing longevity of a tan. Another effective method of making a tan last longer is to keep away from long hot baths and saunas. Reducing excess sweating through strenuous physical activities can also make a tan last longer.

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