Is Tanning Bad For You?
The sun's UV rays damage the DNA of the skin's epidermal cells, triggering enzymes that race to repair the damage. However, these enzymes do not always repair the DNA successfully, and all this unrepaired damage can lead to mutations that increase the risk of skin cancer.

Also, repeated unprotected sun exposure can cause photoaging - wrinkles, sagging skin, and spots associated with sun damage.

Is Sunless "Tanning" Right For You?
Are you pale? Naturally burn and/or don't wish to damage your skin to attain a bronze look. Need to supplement your existing tan? Don't have time to get a real tan or fake bake but still need color? If the above fits you and you do not have any abnormal skin lesions, anomalies or conditions (with the exception of psoriasis) - you may consider sunless tanning to achieve a deep, dark tan - easily.

Besides, real tanning isn't god for you, stick to sunless!


Why Is A Sunless Tan Better?
The number one reason and most obvious is NO SUN DAMAGE. NO risk of skin cancers from tanning lotions as opposed to lying in tanning "beds" or in the natural sun for hours. Even color, rain or shine, summer or winter, in Florida or Iceland. Convenient, fast color when you need it, on demand. Have a last minute photo shoot tomorrow but are pale as a ghost - sunless tan tonight.


How A Sunless Tan Works?
Most sunless tanning lotions contain an active ingredient known as dihydroxyacetone, or simply DHA. DHA is a colorless sugar that reacts with the protein in the outer (horny, or "dead) layer of the skin to stain it a darker bronze color. As the outer layer natural exfoliates, you lose your tan. No magic here.